WE ARE SAVVY PLANNERS HERE TO HELP YOU Succeed

We collaborate with clients to identify which marketing and planning efforts will make the biggest impact toward their goals.

We create beautiful, custom events, experiences and campaigns that propel brands forward.

 

OUR EXPERIENCE & PROMISE

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13

YEARS OF SERVICE

P2P has provided outstanding event and business development services in and around Philadelphia since 2007.

20+

BUSINESSES SERVED

We’ve served with corporate and small businesses, multiple non-profits, entertainers and more.

100+

EVENTS PRODUCED

Including fundraisers, grand openings, product launches and exclusive few private social functions. 

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DETAIL-ORIENTED

We are mindful of your customers’ perspective and plan for EVERYTHING so you can relax. No detail is too small.

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STRATEGICALLY ALIGNED

We consider your entire business. All planning needs to tie into measurable goals: exposure, conversions or more.

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COLLABORATIVE + RESOURCEFUL

We work with you to find in-budget creative and innovative solutions to get your audience more engaged.

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“We’re known to clients as activators. Nothing gets us more enthused than planning for your success, setting the benchmarks, and making it happen.”

— EGYPT GRAHAM, FOUNDER & CEO

GET TO KNOW Egypt

FOUNDER & CEO OF PLANNING 2 PERFECTION

With more than 2 decades in the industry, Egypt Graham has established herself as a well sought after planner with a knack for problem solving and getting the job done. She founded Planning 2 Perfection in 2007 after observing a critical gap between event production and business strategy.

Egypt recognized that even the most beautiful, well executed events needed to be in alignment with the mission of the sponsoring company or organization and making sure that happens is one of her main goals.

Planning 2 Perfection not only focuses on creating outstanding events, but positively impacting the bottom line of clients to ensure they gain a tangible return on their investment as a direct result of working with P2P.

With notable clients such as The Malcom Jenkins Foundation, PECO, The Philadelphia Tribune and United Way of Greater Philadelphia and Southern New Jersey in the Planning 2 Perfection portfolio, the results speak for themselves.

Egypt holds a BS in Business Marketing from West Chester University, and an MBA in Management and Leadership from Rosemont College. As an adjunct Marketing and Entrepreneurship professor at St. Joseph‘s University, she ignites passion in budding planners and provides real time experiences for her students. She also serves as board member of Valley Youth House and member of the 12 days of Christmas Philadelphia Chapter.

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"A HUGE ASSET"

“Egypt played a big role in our successful annual fundraising luncheon. We’ve worked closely with her for three years and  she unequivocally owns all aspects of the event process. She always brings new concepts to the table and is extremely resourceful, finding creative ways to market the event that resonate with our targeted audience. Our fundraising efforts are bolstered.  And, she does it all with a smile!  She is a huge asset and a critical member of our team.”

WILL DAVISON, Vice President of Communications, Philadelphia OIC

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"NEVER HAD TO WORRY"

“Working with Egypt means never having to worry. She provides superior end-to-end event management, from concept development and strategy, to on-site execution and guest follow-up. No detail goes unconsidered, and each event is planned with your audience in mind.”

CARLY KEENY, Vice President of Communications, United Way of Greater Philadelphia & Southern NJ

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"UNFLAPPABLE"

“Egypt has a true gift for planning engaging, enjoyable events. I’ve never been disappointed. She is innovative and energetic, thinking of every detail throughout entire process, from initial development of concept to day-of execution. I admire her unflappable demeanor. She remains calm and cool under pressure, so clients feel confident in her ability to get the job done right!”

MONICA LEWIS, Deputy Chief of Communications, School District of Philadelphia

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"PHENOMENAL"

“CEO Egypt is phenomenal. Because of the P2P team, our Dare to Imagine team was able to host a safe, spirit-filled outdoor All White Affair during Covid-19 pandemic.”

DR. KEVIN R. JOHNSON, Founder and Lead Pastor, Dare to Imagine

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"REFRESHING"

“Egypt brings the highest level of integrity and professionalism to all aspects of her work. It's refreshing to work with a trusted expert that respects and honors the needs of those she is serving. Egypt effectively used her excellent communication skills and planning expertise to help with community engagement and execute social impact strategies through programs and events.”

GWENDOLYN V. JENKINS, President & CEO, The Malcolm Jenkins Foundation

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"PROFESSIONALISM & PASSION"

“Egypt is such a pleasure to work with. I loved her professionalism, passion, structure, and punctuality when it came to organizing my event. Her ideas and input really helped me a lot with making my event successful. I'm excited and ready to work with her again on my next event.”

SABRINA L. KEETON, Founder, Queens United Wholistic Center LLC 

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"PERFORMANCE WAS FLAWLESS"

“As a 20+ year event producer, I have worked with countless planners and had my share of less positive experiences, and great outcomes. Working with Egypt and her team, I have always experienced the latter. We recently hosted a 700-attendee event and her performance was flawless. From all aspects of the planning to execution, her knowledge, experience, and professionalism was obvious and appreciated. I have established a long-term relationship with P2P and wouldn’t want to work with anyone else!”

RICHARD LEE SNOW, Regional Development Director, UNCF (United Negro College Fund)

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"SUCCESS"

“PECO held its first-ever virtual Community Partners Summit with over 160 participants. The success of the event was due in large part to the preparation, content and execution managed by Egypt Graham and her team at Planning 2 Perfection.  The feedback from the participants was overwhelmingly favorable.”

ELIZABETH MURPHY, Senior Vice President, PECO

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"A DELIGHT"

“Egypt was simply a delight to collaborate with for the 2019 Philadelphia Diversity & Inclusion Conference. She was a true professional throughout our extensive planning process – worked skillfully with the three key stakeholder organizations for this inaugural high profile event. Egypt brought her smile and positive nature to each meeting, call and walk-through! We had so much positive feedback from the C-suite speakers, government leaders, and many other industry execs that attended.”

ANDREW LOVELL, Senior Associate Director, Temple University

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"IMPRESSED"

“Planning2Perfection was recommended to us as a firm familiar with virtual platforms. Ms. Graham was very professional and had extensive knowledge of the various opportunities available. She guided us through exactly what we needed to execute a virtual event. She was easy to work with, and helped us navigate the virtual world. Attendees, honorees, and participants made it clear that they were impressed with the event. We would recommend Ms. Graham for her expertise and creativity.”

ROBERT W. BOGLE, President and CEO, The Philadelphia Tribune

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