We collaborate with clients to identify which marketing and planning efforts will make the biggest impact toward their goals.
We create beautiful, custom events, experiences and campaigns that propel brands forward.
OUR EXPERIENCE & PROMISE

13
YEARS OF SERVICE
P2P has provided outstanding event and business development services in and around Philadelphia since 2007.
20+
BUSINESSES SERVED
We’ve served with corporate and small businesses, multiple non-profits, entertainers and more.
100+
EVENTS PRODUCED
Including fundraisers, grand openings, product launches and exclusive few private social functions.

DETAIL-ORIENTED
We are mindful of your customers’ perspective and plan for EVERYTHING so you can relax. No detail is too small.

STRATEGICALLY ALIGNED
We consider your entire business. All planning needs to tie into measurable goals: exposure, conversions or more.

COLLABORATIVE + RESOURCEFUL
We work with you to find in-budget creative and innovative solutions to get your audience more engaged.
“We’re known to clients as activators. Nothing gets us more enthused than planning for your success, setting the benchmarks, and making it happen.”
— EGYPT GRAHAM, FOUNDER & CEO
GET TO KNOW Egypt
FOUNDER & CEO OF PLANNING 2 PERFECTION
With more than 2 decades in the industry, Egypt Graham has established herself as a well sought after planner with a knack for problem solving and getting the job done. She founded Planning 2 Perfection in 2007 after observing a critical gap between event production and business strategy.
Egypt recognized that even the most beautiful, well executed events needed to be in alignment with the mission of the sponsoring company or organization and making sure that happens is one of her main goals.
Planning 2 Perfection not only focuses on creating outstanding events, but positively impacting the bottom line of clients to ensure they gain a tangible return on their investment as a direct result of working with P2P.
With notable clients such as The Malcom Jenkins Foundation, PECO, The Philadelphia Tribune and United Way of Greater Philadelphia and Southern New Jersey in the Planning 2 Perfection portfolio, the results speak for themselves.
Egypt holds a BS in Business Marketing from West Chester University, and an MBA in Management and Leadership from Rosemont College. As an adjunct Marketing and Entrepreneurship professor at St. Joseph‘s University, she ignites passion in budding planners and provides real time experiences for her students. She also serves as board member of Valley Youth House and member of the 12 days of Christmas Philadelphia Chapter.
Explore OUR RECENT PROJECTS
Once Upon A Preemie Inc. Health Equity Conference
Once Upon A Preemie, Inc. Health Equity Conference ABOUT THE EVENT Once Upon A Preemie Inc (OUAP)., is a non-profit organization that brings awareness of the challenges faced in the NICU by families of color. P2P partnered with OUAP to create a transformative...
Children’s Scholarship Fund of Philadelphia Dinner Gala
Children's Scholarship Fund of Philadelphia Gala ABOUT THE EVENT The Children’s Scholarship Fund of Philadelphia is a non-profit organization that provides scholarships to low-income scholars to attend high quality, private schools of their choice. The high-end...
Voices Underground Juneteenth Festival
Voices Underground Juneteenth Festival ABOUT THE EVENT Voices Underground (VU) is a non-profit organization that aims to bring forth racial healing through the use of storytelling, scholarly research, and creative partnerships. The event was a three-day festival...